Marketing

To my grandmother’s great relief, I have a day job.

I work at PayPal on the new Enterprise Channel Management team, responsible for managing owned touchpoints, such as the app, website, and email. This includes enabling transparency in performance and introducing machine learning to help optimize and prioritize messages.

Prior to that, I was Dimagi’s Director of Marketing, mostly flexing my product marketing and process development muscles. And before that, I was an ad agency suit (and part-time strategist), working on product launch campaigns for consumer tech and telecom companies like Samsung and Verizon.

My experience so far has taught me about:

(Product) Marketing Strategy

Value mapping & persona development

Go-to-market campaign development

Sales and customer success support (LinkedIn, Webinars, Case Studies, etc.)

Internal Marketing Process Development

Centralized marketing organization

Internal agency model

Matrixed marketing functions

Agile marketing planning

B2B Marketing Strategy

Account-based marketing

Conference/Webinar marketing strategy

Segmentation, ICP, and persona development

Content Marketing Strategy

Pillar strategy & development

Customer journey mapping

SEO strategy