Samsung Home Appliances - Growing Up

To help relaunch their Home Appliance division, Samsung released a film that put the evolution of home appliances on full display. Beginning a few decades ago, "Growing Up" highlights how the experiences of a young man improve after starting his own family in a home full of Samsung appliances.

The main film was supported by product-focused :30 and :06-second cutdowns that were targeted as pre-roll and recommended videos on YouTube.

Samsung Family Hub 2.0

In a second year product campaign for the Family Hub 2.0, Samsung wanted to show how the smart refrigerator's features could help improve your routine and remove many of the worries and chores of everyday home life.

The campaign launched in the UK, with France and Italian following before the rest of Europe picked up the spots for a total of 12MM views. Samsung Australia followed by launching the spots, as well.

Samsung Galaxy S7 & Verizon

With the launch of a new Galaxy phone from Samsung, Verizon wanted to showcase the superior camera quality and battery life. We followed one man for 24 hours straight, from sunrise to sunrise, all through the photos taken on his new Galaxy S7.

This campaign featured as the promoted trend on Twitter and played on Facebook. Launch day saw us capture 62% of industry share of voice, a 24.4% ER (53% above benchmark), and more than 12.7MM views on Twitter.

Droid Turbo 2 & Verizon

With the launch of the Droid Turbo 2, Verizon highlighted the shatterproof screen with a series of beautiful reverse builds of otherwise fragile objects.

The series ran on Twitter, Facebook, and Instagram, capturing the highest ER for the brand for months at 28.4% (112% above benchmark).

Samsung K-Jjang Competition - Choice37

To show how they help some of Korea's most famous K-Pop celebrities, Samsung held a competition for their fans across Southeast Asia. They shared their own music tracks or fashion designs for a chance to sit in on a recording session and pick out clothes with producer Choice37 and stylist Ji-Eun. 

Samsung Galaxy Note 4 "Love Notes"

Ahead of the launch of the Galaxy Note 4, and in partnership with photographer Todd Selby, Samsung shared portraits of creative Note 3 users and their hopes for the new phablet.

Samsung - Twin Cooling Plus "Don't Let Your Food Go Bad"

To promote Samsung's range of refrigerators with Twin Cooling Plus technology, designed to "keep your food fresher for longer," we showed what might happen when you don't have one yourself.

This film had over 26 million views across the APAC region, increasing sales by ~29% globally, with Saudi Arabia seeing increases as high as 179% during the peak of the campaign.

Verizon - Better Matters Mic Drop

As a second wave brand campaign, we launched a Verizon Better Matters campaign, featuring the mic drop as the central theme after a series of award wins. Across Twitter, YouTube, Facebook, and Instagram, we launched a series of posts and videos in support of this theme, which later inspired a series of TV ads.

Posts performed as high as 23% above social benchmarks (16.8% ER), and helped improve brand sentiment over the month of its initial running.