← Sam Farnham

Side projects

Alternative Facts

Card game · One Show Bronze Pencil · Cannes Lion shortlist

Following Kellyanne Conway's infamous line on Meet the Press, some friends and I designed, wrote, and sold a card game within a matter of days. It was meant to be a quick joke, and it ended up taking meetings with Hasbro and the As Seen on TV company.

Alternative Facts won a One Show Bronze Pencil and was shortlisted for a Cannes Lion.

:Nom:

Slack-based snack delivery

A few coworkers and I built a Slack-based snack distribution service for our office. Post an emoji of the snack you wanted (Diet Coke, Peanut M&Ms, seltzer) and your location, and your sustenance appeared. Monthly Venmo charge tallied your consumption.

My friend Brad wrote a great summary of the whole endeavor.

The Rise and Rise of :Nom:

:Nom: animated logo

The best way to tell this story is through the voice of our customers…

Launched through a simple post to #general.

Slack message announcing the launch of :Nom: in #general

A custom emoji :nom: indicated an order.

Slack message with a :nom: emoji order

The excitement for the product AND seamless service was palpable.

Slack reactions and praise from early customers

It caught on fast.

A flurry of :nom: orders in Slack

Like, really fast.

Even more :nom: orders piling up

We developed a NOMenclature:

  • 🚨 — New Member Arrival!
  • 🗣️ — WOMNOM (word-of-mouth nom) Referral
  • 🚩 — Where are you?
  • 🏃 — It's on its way!
  • 📦 — We've delivered.
The NOMenclature in action across a Slack thread

Some new members had trouble.

A new customer fumbling the order syntax

Some were in disbelief.

A customer expressing disbelief at the service

Then we had our first product expansion.

Announcement of the first product expansion

You could say people were excited.

Slack reactions to the new product launch

There were times when demand was too much.

Customers reporting that we'd run out

When we sold out, we replaced the custom emoji with a blank white square.

The blank-white-square sold-out indicator in Slack

We even got a few international orders.

An order coming in from outside the office

And we were sure to send people out in style.

✌️ for "See you later!"

Send-off message in Slack as a colleague departs Closing photo from :Nom: